AAN Integrates Tumblr

- Automotive Advertising - May 10, 2012

Posting your most relevant news on social media websites has proven to be the most effective way to brand your dealership and get the message across to your local readers. Sites like Blogger, Posterous, etc., are a great source of information filed with over a million readers ready to make their next car purchase decision based on what they see as interesting on these social media sites.

Tumblr, a feature rich and free blog hosting platform offering professional and fully customizable templates, bookmarklets, photos, mobile apps, and social network, etc., is now integrated with Automotive Advertising Network.

Members of AAN can now use the dealer syndicator tool provided to post Articles, Press releases, Vehicle Detail Pages, etc., and include inventory and reviews all in a few simple steps.

Don’t have time to use Tumblr? Not to worry, AAN professional content writers can help you. Just give us a call or discuss this with your account manager and we can get you started.

If you are interested in signing up for AAN membership contact us at 732 450 8222 Ext 7 and speak with your automotive seo specialist Ananth Godavari.

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Automotive SEO company IntelliFusion Continues to Innovate

- Automotive SEO - May 3, 2012
Automotive SEO company, IntelliFusion Technologies entered into its 9th year of strategic partnership with Microsoft. With the help of this partnership products and services for Automotive Dealers like Automotive Advertising Network are being continuously being developed and promoted to realize greater ROI for Car Dealerships across the US and Canada.
“With the newly added Web Application CMP we are now renowned to produce certified and quality web applications” says Ananth Godavari of IntelliFusion.
The web application CMP along with SOA and Business Process Integration certifications, Intellifusion is geared towards providing more solutions.
Intellifusion Technologies provides dynamic IT solutions and custom software solutions for unique requirements geared towards leveraging current vendors and infrastructures. Our specialization is in the area of connecting heterogeneous systems into a simplified technology platform to enable businesses realize their IT investments faster.
Dealer Microsites and other Digital Advertising strategies are one of the few recent areas where we specialize in helping businesses generate more sales and internet footprint by using proven SEO techniques.
If you are interested in Automotive Microsites or Automotive Advertising Network contact Intellifusion Technologies directly at (732) 654-9032 for a free consultation and digital strategies.

Orlando Toyota Dealer takes AAN In-Store Reviews to the fullest

- Automotive SEO - March 2, 2012

Orlando Toyota Dealer as part of AAN membership is using their network membership to the fullest. As per the latest trends in Automotive SEO, it is important for dealers to have a strong reputation management process in place. And online reviews play an important role in influencing Automotive ZMOT and improve dealership sales.

Toyota of Orlando has been consistently using the AAN in-store review platform to capture and syndicate reviews on not only on the AAN network, but also on popular social media sites like WordPress, Posterous, etc.

Dealers who invest on Automotive SEO know the importance of “dealership name + reviews” keyword and as you can see Toyota of Orlando’s review page shows up on Google Page one for “Toyota of Orlando Reviews” keyword.

As you can see, AAN members can leverage the network for not only strong Automotive SEO, but also as an even stronger Automotive ZMOT Influencer.

If you like what you see here contact me 732 654 9032 for a quick demonstration of AAN and its off-site Automotive SEO power along with completely optimized AAN in-store review platform.

New Off-Site SEO Strategy for Car Dealers

- Automotive Advertising - February 26, 2012

There is a new social media site called pinterest.com that recently has gained a lot of popularity among social media sites. According to a recent study conducted by Cambridge, pinterest is driving more traffic to your main business website. In some cases dealers have seen an increase of over 400% traffic generated from pinterest.

Pinterest is a social media site just like facebook where you can load or Pin Images, like, follow and share. Obviously a strategy is needed for businesses to use pinterest. If you simply add images you would not see any difference in the traffic patterns, but if you add your business images along with not so selling type of content you are likely to get more traffic to your main websites.

I believe, as part of Automotive SEO strategy car dealers should load model pages and link them back to the landing pages on their main website.

According to Google, consumers visit 18.2 different sources before they make a buying decision and if optimized correctly, pinterest can be one of those 18.2 sources to influence Automotive ZMOT.

Automotive Advertising Network, with its strong offsite SEO strategy has started to use pinterest for car dealers as part of generating more traffic to the dealers main website.

AAN also helps dealers to collect reviews from happy customers while they are still in the dealership after they buy a new or used vehicle or service their car.

Along with pinterest AAN will be generating more traffic to dealers main website.

If you already are an AAN member please see your account manager and see how you can leverage the new social media wave with Pinterest.

Contact AAN to become a member and leverage strong Automotive SEO strategies for a low monthly price.

In-Store Reputation platform for Car Dealers

- Automotive Advertising - February 13, 2012

Car Dealers embrace In-Store Reputation Management Platform developed by Automotive Advertising Network, that was unveiled at the recent 2012 NADA and 2012 DMSC conferences.

The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. Now AAN members have the ability to capture reviews while customers are still in the store finishing up the buying the process.

The in-Store review platform along with the syndication services for inventory and content is considered to have a heavy influence on Automotive ZMOT.

The AAN helps dealers dominate ZMOT by owning multiple AAN created web assets and syndicating consumer reviews so that no matter where the consumer looks, an AAN client is always top of mind and top of results pages.

About the Automotive Advertising Network

The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.

AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (Automotive SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.

Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers.  Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.

The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.

For more information on becoming a member visit our website at http://www.automotiveadvertisingnetwork.com or give us a call at 732-450-8222

Dominate the Zero Moment of Truth with Automotive Advertising Network

- Automotive Advertising - November 10, 2011

According to Google’s data, on average a car buyer visits 18 different sources before they make a decision on what car they want and where to buy. An automotive dealer marketing campaign should include strategies in which the dealer online assets appear in more places.

Dealers need to invest time, effort and money to make sure the most popular questions are answered for the prospective consumers on different sources where the consumer is likely to come across during their ZMOT process.

According to Google the most important questions are related to price (64%), vehicle performance (44%) and styling (37%). Content should be written around these topics and published in places where consumers are likely to see. Obviously the content need to be optimized for search engines to capture as many places in searches as possible.

Assuming a consumers are educated on price, performance and styling, the other thing they would look for is where to shop for their next vehicle.

Online Reviews play an important role in providing a consumer an idea of the experience they would have when they visit the dealership. If dealer’s online reputation is great, you can expect more sales.

Google place reviews play an important role in Automotive ZMOT. And dealers need to put extra effort in making sure their online reputation is excellent. The best time to obtain a review is while the consumer is still at the dealership after they purchased their vehicle. This also gives the dealer an opportunity to reconcile any potential negative reputation that they might get from a not so happy customer.

According to Google “If your business received a review that you don’t agree with, we encourage you to use business owner responses to reconcile the situation with the customer. We know a negative review can be frustrating, but we believe that engaging with a customer to address his or her concerns creates the best environment on Google Places. “

AAN (Automotive Advertising Network) has tools and technology to address and be a big part  of ZMOT influencers. With content syndication across 100% automotive websites addressing the most common consumer questions, in-store reputation management tools and, Review Syndication across 100% automotive search optimized websites, AAN provides dealers a way to influence car buyers ZMOT.

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Automotive Advertising Strategy – Content Syndication

- Automotive Advertising - February 19, 2011

Although Search Engines are constantly changing their algorithms to better serve the consumer, the basics of SEO haven’t changed. Exact match domain URLs, Titles, Description and Keywords still play and continue to play a major role in Search Engine optimization. Maintaining high relevant content and keyword linking strategies are still important and are fundamental to Organic SEO. More than half the battle is won once these fundamentals are in place on your website. Then depending on the competitiveness in your area, your SEO Marketing efforts need to be supplemented with Microsites and PPC.

Automotive Advertising strategies used in AAN (Automotive Advertising Network) is built on the same principles outlined here.

For Search Dominance in your area for key money phrases, its imperative you use these key terms while linking. And deep linking these keywords will only make it better and faster.

Press Releases and Content publishing on several content publishing platforms like Free Press Release and the network of AAN sites is important to further achieve this dominance. For a busy dealership selling cars, its quite often very difficult to spend enough time on these Automotive Marketing and Search Dominance Strategies. To help dealers achieve this strategy, IntelliFusion has created a Content Syndication Tool to minimize the time it takes to publish content not only on AAN sites but also other blogging platforms like WordPress, Blogger, etc. We are continually developing new tools to further content syndication on most of the free platforms.

If you are member of AAN, you can schedule some time with Ananth Godavari for a quick demo and training on the tool. If you are not a member of AAN then perhaps its time to have a chat on what AAN can deliver for your dealership.

Here is what some dealers have to say about this new content syndication dashboard designed and created by Ananth Godavari and Automotive Advertising Company.

Gary Sanders from Stevinson Auto: The new www.dealersyndicator.com will save Internet Managers time and allows more post on more sites. Before the new member tool, I was manually adding VDP post to three sites. I could see the search results in Google, but was short on time to do our entire inventory. I am excited to use this tool. Once again Ananth, Brian and the PCG team is helping get our inventory more exposure.

Joey Abna from Peltier:  Ananth,

I just wanted to take a moment to let you know how excited I am to have the new features that the Dealer Syndicator delivers to my business. I will be trained on the new tools tomorrow but I couldn’t wait to play around. I created a blog post for one of our WordPress blogs in less than five minutes the first time I used the tool. It was so easy to just click through the options copy the code and paste into my wordpress site.

These new tools will allow me to build even more content with optimized anchor text in much less time than ever before. I can’t wait to use the rest of the tools.

If you want to take your Automotive Advertising to the next step contact us and we strategize your marketing efforts.

Featured Full Page AD for Automotive Advertising Network Members

- Automotive SEO - October 24, 2010

The pioneers at Automotive Advertising Network have released a new WordPress Posting tool specifically created for AAN members. This tool will simplify creation of posts based on the AAN Member dealers inventory and creates a full page ad for each individual car that the AAN Member Dealer has in stock. These ads can be posted on any WordPress site in the Network.

Staff at the dealership responsible for content writing need to spend at most than 5 minutes per car to post these ads on high ranking AAN network sites.

To use this tool all the content writer needs to know is the VIN# and Stock# of the vehicle and where to link it to. And that’s it, you have a full Page AD.

If you are a member of AAN you can contact Ananth Godavari to get the tool and for help on how to use it.

A screenshot of the ad is shown here and you can follow the link to see the 2006 Infiniti G37 Santa Ana CA Ad.

Add Squidoo RSS feed on www.cardealerwiki.org

- Automotive Organic SEO - September 24, 2010

Automotive Car dealers can use cardealerwiki.org to list their dealership profile and get additional links to their other sites. Adding a profile page on cardealerwiki will also help them in their POD score and Google Page one Management.

Car Dealer Wiki pages can also handle RSS feeds from external sources. By Adding Feeds to these pages will not only help in fast and easy content but also provides valuable link juice.

Dealers who use Squidoo users and are interested in publishing their Squidoo Lens in wiki can do it by simply using the RSS feed Squidoo provides.

The Squidoo RSS feed URL will look something like http://www.squidoo.com/xml/syndicate_lensmaster/squidoousername, just replace the squidoousername with your own id and you have your Squidoo RSS feed.

The RSS feed for Automotive SEO Guru, Brian Pasch is http://www.squidoo.com/xml/syndicate_lensmaster/njseo.

Once we have the Squidoo RSS feed its an easy step to put the feed in CarDealerWiki.

Go to Edit mode of the page where you want to add the Squidoo feed and use the following syntax to add Squidoo Feed.

<feed url=”http://www.squidoo.com/xml/syndicate_lensmaster/njseo” entries=15>
== [{PERMALINK} {TITLE} ] ==
{DESCRIPTION}
</feed>

In the above piece of code just replace the URL to your Squidoo RSS feed URL.

For more ideas, tips and tricks on Automotive SEO, check out our sites.

Automotive SEO with New and Improved Twitter

- Automotive Organic SEO - September 15, 2010

Twitter announced significant changes to its website that I believe will help automotive dealers in Organic SEO and Google Page One Management.

By expanding twitter into multi-media social platform from being a mere text-messaging website, automotive dealers will be able to add videos and photos that can be optimized for Google Page One Management and footprint.

These new features are expected to roll out around the world in the next few days.

This is a major step for automotive dealers who use twitter, since dealers can now optimize their twitter accounts to keep consumers longer with more relevant information regarding the dealership and the cars that they sell, as well as with fixed ops marketing coupons and Ads.

The new website will feature two panes. The one on the left will feature the posts, or “tweets,” from the people and businesses that users elect to follow. The right side will be devoted to pictures, video and other information contained within the tweets so users won’t have to navigate from their home pages.

Automotive dealers can now be able to add advertisement videos for car sales and coupons for services and parts and also be able to deep link their main automotive sites.