Ananth Godavari – Automotive SEO

Oil Change Service in Orange County CA

Ananth Godavari - Dealer Newswire - May 2, 2013

Why your car engine’s oil change is so important

Your car’s motor oil probably handles more tasks within an engine than any other component, fluid or material. Some of the key motor oil tasks are to protect the engine by lubricating its moving parts, cooling critical engine parts by transferring heat away, pump easily to critical engine parts at low temperatures, keep internal components clean and free from varnish and harmful deposits. Regardless of how good the oil, eventually it can no longer perform the previously described tasks effectively. That´s because with time and mileage, the oil´s additives get used up, causing the engine oil to degrade. At this point the oil must be changed before sludge and deposits build up. When the oil is drained, the contaminants are removed with it.

Oil Change in Orange County CA

For your next oil change in Orange County, let us care for your vehicle. Here at Jaguar Land Rover Mission Viejo, we understand how important it is for you to protect your investment. We have been serving Orange County residents for years with world class customer service and unparalleled maintenance service.

Our factory trained technicians will not only perform the oil change service but also inspect your car for any other potential issues and make sure your vehicle is completely road worthy. Our Orange County Oil Change service center is equipped with latest auto service tools and computer diagnostic equipment.

Orange County Oil Change Service

Depending on your vehicle’s brand and model, the manufacturer has a recommended service check list that needs to be followed to maintain your existing or extended warranty plan.Stop shopping around for an Orange County Oil Change Service and let us care for your vehicle. We use top of the line additives and OEM parts, and the most competitive prices around.

Be sure and ask about our current sales and promotions. See a service advisor for more details.

Your Service Lane is a gold mine

Ananth Godavari - Dealer Newswire - May 2, 2013

Automotive News – Increase Your Marketing ROI at the Dealership

Some of the industry experts have pointed out how important it is for you, as a dealership, to pay attention to your service lane. Form a great opportunity to enhance your customer loyalty programs to an increase in new and used car sales, the service lane or service centers are a gold mine. You can increase your marketing ROI with just a few minor adjustments that will make a world of a difference.

Loyalty Reward Programs

Many of these ideas are a great test for car dealers today. If you take a moment to think about it, a client making an appointment for a routine oil change, may appreciate the additional discount the dealership can offer if they are part of the loyalty reward program. Some of the articles publish go on to say that loyalty reward members spend 11% more on yearly maintenance. Saving money will always be one of the most tempting perks for any customer.

Exclusive promotions – Any loyalty reward member has provided an email for relevant updates. Make sure your dealership is taking the time to plan out special promotions available only to these participants. By having this campaign, your loyal customers will feel appreciated, visit your service center more frequently and recommend you to their friends and family.

Increase your marketing ROI by using your assets to the max. Make your loyalty reward program what it is: an opportunity to save on every visit. The key is that the clients are spending money to save money!

Increase Car sales at the Service lane

Some of the service clients, loyalty reward members or not, may be wondering what it would cost to trade-up their current vehicle but just don’t have the time to go into the store and get the scoop from your sales force.

Trained Professionals – Customer satisfaction is a broad term. Is not just about making the customer happy; is about letting customer know everything that is available to them from the dealership. Many dealerships today are having trained sales professionals make rounds thru the service drive investigating and talking to potential clients about the option of trading-in their vehicle for another one.

With a bit of preparation, mobile apps that allow the sales professional to present comparison charts, financial options, monthly costs, trade-in value and more right there in the service drive, service clients can have the opportunity to consider purchasing another vehicle when presented with real numbers.

These are two easy-to-handle techniques that car dealerships can use to increase their marketing ROI with every day events. Give it a try today!

Automotive Press Releases Re-Invented

Ananth Godavari - Automotive SEO - October 26, 2012

With the ongoing Google updates and so many opinions and speculations bought forth by Automotive SEO industry experts about how to realign websites and adjust strategies accordingly to claim back positions that were lost due to this, we have a simple solution. Go back to the basics.

Content is still the most important aspect of SEO in general and Automotive SEO in particular. The more relevant content that is published the more dealers gain in terms of search visibility.

One of the greatest challenges these times is where to content. The best place to content is the dealers targeted main website as they get the most traffic for their brand name as well as other popular keywords in their market, assuming dealers have an SEO strategy in place.

Apart from the main site content, its also important to publish relevant articles, specials and news items on external platforms that rank well for those articles.

The problem is with the ongoing changes in Google Algorithms, may of the yesterday’s popular blogging sites and platforms have lost their relevance. On top of this most off the platforms are not Automotive Related.

The good news is there is one Automotive Press Releases platform that is built to work very well and is built with strong seo techniques in place that dealers need to keep in mind while publishing articles.

The high ranking DealerNewsWire.com is one of a kind of Automotive Press Release platform designed to work for the dealers, designed to not get affected by ongoing search engine changes.

The platform is designed in way that new dealer articles are automatically pushed into Google Index servers to get them indexed faster, the platform is intelligent enough to predict when Google visits the site for indexing, and when it does, it discovers your new articles and within hours these articles show up on page one.

When you signup for posting articles on DealerNewsWire.com you are indirectly signing up for getting your important and relevant articles indexed much faster with this high ranking site.

The icing on the cake is the social sharing feature of the platform, dealers, consumers, website user, etc are able to share the articles on other platforms with just click of a button.

About DealerNewWire.com

Dealernewswire.com empowers every dealer or vendor with a highly ranked site that brings the opportunity to post relevant articles about their news, events, sales, testimonials and more in a way that it becomes and informative PR for those searching for a trusted car dealership or Automotive Vendor to visit or contact.

With a constant participation from our team and a variation of fresh articles that bring together the latest manufacturers’ updates, vendors that could serve car dealerships, OEM updates, and more, we’re resolving and filling in the gaps about presence and relevance on Google.

Dealer Newswire is yet another creation of Ananth Godavari, a technology expert and Organic Automotive SEO Specialist.

Use the contact us on the dealernewswire.com site or call Ananth at 732 654 9032 for a test drive and see how it can dramatically improve your PR effort.

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AAN Partners with CIADA

Ananth Godavari - Uncategorized - August 1, 2012

Dealer-centric advertising network will provide used car marketing services including inventory display on social media platforms to CIADA members.

Eatontown, NJ – The Automotive Advertising Network (AAN), the industry’s first dealer-centric advertising network with no third party ads, today announced a new partnership with the Carolinas Independent Dealers Association (CIADA). The AAN will provide CIADA members with localized used car marketing services including inventory optimization, content marketing and display on social media platforms.

CIADA members will dramatically increase their reach and visibility with banner advertisements on the AAN network of regional, local and specialty sites. Plus, a dedicated Carolina used car website and geo-targeted microsites will be established to increase the search visibility of CIADA members’ used cars for sale.

For each CIADA member who signs up, the AAN’s team of automotive copywriters will generate and publish specialized used car marketing content to be published on AAN sites and popular social media blogging platforms.

“We are excited to work with the CIADA members and help independent dealers increase their authority online, “ Ananth Godavari, CEO, AAN, is quoted, “CIADA members now have the power to compete in their local markets and compete against franchise dealers for a much lower budget“

According to Tracy Myers, President of CIADA and Owner of Frank Myers Auto Maxx “I have used the AAN since its inception. It is, without a doubt, one of the most powerful tools in my vehicle marketing and SEO arsenal to gain an advantage over competition“

CIADA members who want to improve or create their positive online reputation can also take advantage of the AAN’s in-store review platform. The review platform makes it possible for CIADA members to syndicate their consumer reviews across multiple sites with just the click of a button. Now consumer reviews that are written online can be automatically posted to the dealer’s main website as well as any additional dealer blog sites on WordPress, Blogger, Typepad, Ning, etc.

The AAN consumer review tool also gives dealers the ability to create special review pages on their website for sales, parts and service. The new feature is compatible with most vendor websites.

CIADA members can visit http://bit.ly/aan-ciada to learn more about the partnership and offering.

About the Automotive Advertising Network

The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.

AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.

Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers. Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.

The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.

To learn more about the AAN, it’s member benefits and features, please visit http://www.automotiveadvertisingnetwork.com/.

Google Testing Email Lead Generation using Paid Search Ads

Ananth Godavari - Automotive SEO - July 13, 2012

Yesterday when I was looking to buy US zip codes and Canada Provinces, I came across this ad in the Google’s Paid section that interestingly captures email addresses to get updates from this vendor.

Just type in “Data Depot” and you will see what I am seeing.

Here is another example, type 800 pet meds

The Privacy links opens a popup that says “When you submit this form, your email address will be sent to the advertiser.”

It appears Google is testing another way of lead generation. This new paid search ad format, when completely integrated, not only generates leads for Dealers but also from only those who are interested in your services.

When this is all in place potential usages of this is everywhere, Quick Quotes on Model Ads, Lease Offers, Service Coupons and more..

Google Advisor Integrates Dealer Cars

Ananth Godavari - Featured News - June 26, 2012

Breaking News! As of 6-26-2012 morning Google started showing sponsored car snippets in its search results for certain areas. If you type “Toyota Sunnyvale” you would see a sponsored listing from Google Advisor.

It appears that Google is integrating dealer cars into its system. Right now we only see cars from San Francisco area but very soon we will be seeing cars from other areas as well.

Earlier Google Advisor had only for Credit Cards, Checking and Savings Accounts and CDs, but now we start to see Cars from dealers as well.

The actual interface to find the right car is quite simple and easy to understand.

When this is completely integrated, we can see some huge drops in major players analytics.

You will also notice the following disclaimer in the footer. “Our service is free to you but to operate this service, we are compensated by some of the providers with which we work.” Google hasn’t yet disclosed who their providers are but its an easy guess. The vendor that has most dealers cars are the most probable ones.

I also noticed Google only has new vehicles. Again its only a matter of time when we see used cars and used car tools for consumers to appear in Google Advisor.

Google does it again!

Ananth Godavari

IntelliFuson Technologies

732 654 9032

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Understand and Improve Online and Social Reputation

Ananth Godavari - Automotive Advertising - May 13, 2012

If you are a business owner its important to understand and improve your online reputation.

If you hired an internet marketing agency most likely they would understand, check and suggest improvements. But if your marketing vendor has not given you any insights on your social and online reputation or if you haven’t hired anyone for your marketing efforts then you can take advantage of the free service at brandify.com

At a first glance it looks like a credit score for businesses. But if you dig deeper into the results they show, you will see that there are several recommendations that they suggest that are not only simple but easy to implement.

In less than 10 minutes, I was able to improve my Business score by over 100 points.

As search engine give more preference to social engagement, its important that business owners, especially automotive dealers to pay attention to your online reputation.

Brandify For Automotive Dealers

If you are an automotive dealer, you still can use brandify. Almost all franchise dealers have hired vendors to manage their Automotive SEO and hopefully are getting reports back about your online reputation and social engagement.

Most of the internet advertising savvy dealers also have invested in increasing their online assets with Dealer Microsites and Automotive Advertising on platforms like AAN. These strategies mostly help in off page SEO for your main website.

Currently Brandify does not account for these strategies as they are only checking for your main website. The trick here really is to use these off page strategies to improve the relevance and search authority on your main website. If this is completely achieved then Brandify can include those results automatically in their reports.

You can check your Brand by clicking on Brandify Website.

If you need help on improving your brand online and socially engage more users and for other SEO strategies contact Ananth Godavari at 743 654 9032. You can also visit Intellifusion website for more strategies and ideas.

AAN Integrates Tumblr

Ananth Godavari - Automotive Advertising - May 10, 2012

Posting your most relevant news on social media websites has proven to be the most effective way to brand your dealership and get the message across to your local readers. Sites like Blogger, Posterous, etc., are a great source of information filed with over a million readers ready to make their next car purchase decision based on what they see as interesting on these social media sites.

Tumblr, a feature rich and free blog hosting platform offering professional and fully customizable templates, bookmarklets, photos, mobile apps, and social network, etc., is now integrated with Automotive Advertising Network.

Members of AAN can now use the dealer syndicator tool provided to post Articles, Press releases, Vehicle Detail Pages, etc., and include inventory and reviews all in a few simple steps.

Don’t have time to use Tumblr? Not to worry, AAN professional content writers can help you. Just give us a call or discuss this with your account manager and we can get you started.

If you are interested in signing up for AAN membership contact us at 732 450 8222 Ext 7 and speak with your automotive seo specialist Ananth Godavari.

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Automotive SEO company IntelliFusion Continues to Innovate

Ananth Godavari - Automotive SEO - May 3, 2012

Automotive SEO company, IntelliFusion Technologies entered into its 9th year of strategic partnership with Microsoft. With the help of this partnership products and services for Automotive Dealers like Automotive Advertising Network are being continuously being developed and promoted to realize greater ROI for Car Dealerships across the US and Canada.

“With the newly added Web Application CMP we are now renowned to produce certified and quality web applications” says Ananth Godavari of IntelliFusion.

The web application CMP along with SOA and Business Process Integration certifications, Intellifusion is geared towards providing more solutions.

Intellifusion Technologies provides dynamic IT solutions and custom software solutions for unique requirements geared towards leveraging current vendors and infrastructures. Our specialization is in the area of connecting heterogeneous systems into a simplified technology platform to enable businesses realize their IT investments faster.

Dealer Microsites and other Digital Advertising strategies are one of the few recent areas where we specialize in helping businesses generate more sales and internet footprint by using proven SEO techniques.

If you are interested in Automotive Microsites or Automotive Advertising Network contact Intellifusion Technologies directly at (732) 654-9032 for a free consultation and digital strategies.

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In-Store Reputation platform for Car Dealers

Ananth Godavari - Featured News - May 1, 2012

Car Dealers embrace In-Store Reputation Management Platform developed by Automotive Advertising Network, that was unveiled at the recent 2012 NADA and 2012 DMSC conferences.

The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. Now AAN members have the ability to capture reviews while customers are still in the store finishing up the buying the process.

The in-Store review platform along with the syndication services for inventory and content is considered to have a heavy influence on Automotive ZMOT.

The AAN helps dealers dominate ZMOT by owning multiple AAN created web assets and syndicating consumer reviews so that no matter where the consumer looks, an AAN client is always top of mind and top of results pages.

About the Automotive Advertising Network