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AAN Partners with CIADA

- Uncategorized - August 1, 2012

Dealer-centric advertising network will provide used car marketing services including inventory display on social media platforms to CIADA members. Eatontown, NJ – The Automotive Advertising Network (AAN), the industry’s first dealer-centric advertising network with no third party ads, today announced a new partnership with the Carolinas Independent Dealers Association (CIADA).  The AAN will provide CIADA […]

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Limited Retargeting on GDN expedites Mobile Apps

- Uncategorized - February 24, 2012

According to Jeff Ward-Bailey’s article on The Christian Science Monitor Google spent much of last week dodging criticism from Apple users about its online privacy practices. But when Microsoft got involved this week, that’s when things got really interesting. Users of Apple’s Safari browser recently claimed that Google was violating their privacy by circumventing a mechanism […]

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Mobile Inspector Will Shake Up The Auto Industry

- Uncategorized - August 26, 2011

Brian Pasch loves to discuss digital marketing strategies with industry peers and when he sees an opportunity that can benefit the larger automotive community he is compelled to write and share. Today, to the potential surprise of his readers, he is not writing about search marketing. He is writing about technology because he is very very excited […]

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Automotive Dealer SEO and Google Related

- Uncategorized - August 17, 2011

As of August 16th 2011 evening, Google started showing Google Related for websites (I could only see a few as of now). Automotive Dealers will have a great impact on their web assets due to this. Google Related for Automotive dealers seem to have 4 elements to it. A map, Google Reviews, Related Places and […]

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Google Reviews Changed

- Automotive Advertising - July 21, 2011

Google has once again changed its position regarding reviews in Google place. It started dropping third party star count. This change is a welcome change for some dealers who have bad third party reviews but for those dealers whose reviews were better off with third party counts have to step up their game in getting […]

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Automotive Dealers Should Focus on Education in 2011

- Uncategorized - December 24, 2010

We are almost ready to start 2011 and in the new year dealers should be setting aside budget for staff education on Digital Marketing and Automotive SEO. This will ensure continued growth and prosperity in 2011. As more dollars are allocated to digital marketing, social media, pay-per-click advertising, mobile websites, and location based media dealer principals have […]

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Design Awards for Automotive Websites

- Uncategorized - September 13, 2010

PCG Digital Marketing announced Automotive Website Design Awards Registration. Registrations must be submitted by September 20th 2010 to be considered for evaluation. Awards will be presented on October 12, 2010 in Las Vegas at an industry breakfast sponsored by PCG Digital Marketing.  The breakfast will also be announcing the 2010 ASMA Award winning companies. The Automotive […]

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