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Understand and Improve Online and Social Reputation

- Automotive Advertising - May 13, 2012

If you are a business owner its important to understand and improve your online reputation. If you hired an internet marketing agency most likely they would understand, check and suggest improvements. But if your marketing vendor has not given you any insights on your social and online reputation or if you haven’t hired anyone for […]

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Automotive Microsites – A Major Influence on ZMOT

- Automotive IRM - November 27, 2011

Until recently dealers and dealer website vendors have thought Dealer Microsites are an important tool for Automotive SEO. Generally Automotive Microsites are created for a specific reason, for example to appear high in SERPs for a targeted keyword or to focus on a particular dealer topic. And its true that Microsites if done correctly can provide these benefits. There […]

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Dominate the Zero Moment of Truth with Automotive Advertising Network

- Automotive Advertising - November 10, 2011

According to Google’s data, on average a car buyer visits 18 different sources before they make a decision on what car they want and where to buy. An automotive dealer marketing campaign should include strategies in which the dealer online assets appear in more places. Dealers need to invest time, effort and money to make […]

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Google Reviews Changed

- Automotive Advertising - July 21, 2011

Google has once again changed its position regarding reviews in Google place. It started dropping third party star count. This change is a welcome change for some dealers who have bad third party reviews but for those dealers whose reviews were better off with third party counts have to step up their game in getting […]

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