Tag Archives: automotive zmot

Orlando Toyota Dealer takes AAN In-Store Reviews to the fullest

Orlando Toyota Dealer as part of AAN membership is using their network membership to the fullest. As per the latest trends in Automotive SEO, it is important for dealers to have a strong reputation management process in place. And online reviews play an important role in influencing Automotive ZMOT and improve dealership sales.

Toyota of OrlandoToyota of Orlando has been consistently using the AAN in-store review platform to capture and syndicate reviews on not only on the AAN network, but also on popular social media sites like WordPress, Posterous, etc.

Dealers who invest on Automotive SEO know the importance of “dealership name + reviews” keyword and as you can see Toyota of Orlando’s review page shows up on Google Page one for “Toyota of Orlando Reviews” keyword.

Toyota Of Orlando Reviews

As you can see, AAN members can leverage the network for not only strong Automotive SEO, but also as an even stronger Automotive ZMOT Influencer.

If you like what you see here contact me 732 654 9032 for a quick demonstration of AAN and its off-site Automotive SEO power along with completely optimized AAN in-store review platform.

Automotive Microsites – A Major Influence on ZMOT

Until recently dealers and dealer website vendors have thought Dealer Microsites are an important tool for Automotive SEO. Generally Automotive Microsites are created for a specific reason, for example to appear high in SERPs for a targeted keyword or to focus on a particular dealer topic.

And its true that Microsites if done correctly can provide these benefits. There is an additional benefit that these Automotive Microsites provide. They become a part of Automotive ZMOT influencers.

According to Google on average consumers would visit 18 different sources before they decide on what brand of car they want to buy and where. On top of it the most common search queries are related to Price, performance and styling.

If the microsites created for dealers answer these questions and are keyword targeted at the same time, chances of these sites appearing among the 18 different source is high. This means consumers are most likely to come across your assets online than your competition’s assets.

This is very important to capture the online audience.

If your online reputation far exceeds than your competition than the likely hood of a consumer shopping for their next car in your dealership is higher.

Automotive Microsite ZMOT Strategy

An Automotive Microsite done to be part of ZMOT influencers need to have content that addresses Price, Performance and Styling of the brands they carry. It needs to target the most competitive keyword in their market and GEO-Target.

A microsite also needs a strong linking strategy for the keywords it was created for.

Having relevant content, answering common questions, strong linking strategy and keyword rich content makes the microsite appear strong in search results and becomes a part of the 18 different sources that influence consumer to shop at your dealership.

Automotive IRM influences ZMOT

There are other ZMOT influencers, dealers online reputation being the most important factor that need to be constantly monitored and improved. Google Place reviews, AAN Reviews, Yelp, Dealer Rater etc. are some of the places where the dealer need to concentrate on. It is important to have positive reviews to demonstrate the experience a consumer will likely have when they visit your dealership.

In summary, to sell more, dealers need to have to have an effective online strategy that includes microsites, positive online reputation, inventory, content and review syndication. Automotive Advertising Network provides all this for a low monthly fee.

Call us at 732 450 8222 and we will demonstrate how AAN can help you in providing more online resources to help in the ZMOT process for a car dealer.

Dominate the Zero Moment of Truth with Automotive Advertising Network

According to Google’s data, on average a car buyer visits 18 different sources before they make a decision on what car they want and where to buy. An automotive dealer marketing campaign should include strategies in which the dealer online assets appear in more places.

Dealers need to invest time, effort and money to make sure the most popular questions are answered for the prospective consumers on different sources where the consumer is likely to come across during their ZMOT process.

imageAccording to Google the most important questions are related to price (64%), vehicle performance (44%) and styling (37%). Content should be written around these topics and published in places where consumers are likely to see. Obviously the content need to be optimized for search engines to capture as many places in searches as possible.

Assuming a consumers are educated on price, performance and styling, the other thing they would look for is where to shop for their next vehicle.

Online Reviews play an important role in providing a consumer an idea of the experience they would have when they visit the dealership. If dealer’s online reputation is great, you can expect more sales.

Google place reviews play an important role in Automotive ZMOT. And dealers need to put extra effort in making sure their online reputation is excellent. The best time to obtain a review is while the consumer is still at the dealership after they purchased their vehicle. This also gives the dealer an opportunity to reconcile any potential negative reputation that they might get from a not so happy customer.

According to Google “If your business received a review that you don’t agree with, we encourage you to use business owner responses to reconcile the situation with the customer. We know a negative review can be frustrating, but we believe that engaging with a customer to address his or her concerns creates the best environment on Google Places. “

AAN (Automotive Advertising Network) has tools and technology to address and be a big part  of ZMOT influencers. With content syndication across 100% automotive websites addressing the most common consumer questions, in-store reputation management tools and, Review Syndication across 100% automotive search optimized websites, AAN provides dealers a way to influence car buyers ZMOT.