Tag Archives: automotive seo tools

Automotive Press Releases Re-Invented

With the ongoing Google updates and so many opinions and speculations bought forth by Automotive SEO industry experts about how to realign websites and adjust strategies accordingly to claim back positions that were lost due to this, we have a simple solution. Go back to the basics.

Content is still the most important aspect of SEO in general and Automotive SEO in particular. The more relevant content that is published the more dealers gain in terms of search visibility.

earnOne of the greatest challenges these times is where to content. The best place to content is the dealers targeted main website as they get the most traffic for their brand name as well as other popular keywords in their market, assuming dealers have an SEO strategy in place.

Apart from the main site content, its also important to publish relevant articles, specials and news items on external platforms that rank well for those articles.

The problem is with the ongoing changes in Google Algorithms, may of the yesterday’s popular blogging sites and platforms have lost their relevance. On top of this most off the platforms are not Automotive Related.

The good news is there is one Automotive Press Releases platform that is built to work very well and is built with strong seo techniques in place that dealers need to keep in mind while publishing articles.

The high ranking DealerNewsWire.com is one of a kind of Automotive Press Release platform designed to work for the dealers, designed to not get affected by ongoing search engine changes.

The platform is designed in way that new dealer articles are automatically pushed into Google Index servers to get them indexed faster, the platform is intelligent enough to predict when Google visits the site for indexing, and when it does, it discovers your new articles and within hours these articles show up on page one.

When you signup for posting articles on DealerNewsWire.com you are indirectly signing up for getting your important and relevant articles indexed much faster with this high ranking site.

The icing on the cake is the social sharing feature of the platform, dealers, consumers, website user, etc are able to share the articles on other platforms with just click of a button.

 

About DealerNewWire.com

Dealernewswire.com empowers every dealer or vendor with a highly ranked site that brings the opportunity to post relevant articles about their news, events, sales, testimonials and more in a way that it becomes and informative PR for those searching for a trusted car dealership or Automotive Vendor to visit or contact.

With a constant participation from our team and a variation of fresh articles that bring together the latest manufacturers’ updates, vendors that could serve car dealerships, OEM updates, and more, we’re resolving and filling in the gaps about presence and relevance on Google.

Dealer Newswire is yet another creation of Ananth Godavari, a technology expert and Organic Automotive SEO Specialist.

Use the contact us on the dealernewswire.com site or call Ananth at 732 654 9032 for a test drive and see how it can dramatically improve your PR effort.

earn.jpg

Understand and Improve Online and Social Reputation

imageIf you are a business owner its important to understand and improve your online reputation.

If you hired an internet marketing agency most likely they would understand, check and suggest improvements. But if your marketing vendor has not given you any insights on your social and online reputation or if you haven’t hired anyone for your marketing efforts then you can take advantage of the free service at brandify.com

At a first glance it looks like a credit score for businesses. But if you dig deeper into the results they show, you will see that there are several recommendations that they suggest that are not only simple but easy to implement.

In less than 10 minutes, I was able to improve my Business score by over 100 points.

As search engine give more preference to social engagement, its important that business owners, especially automotive dealers to pay attention to your online reputation.

Brandify For Automotive Dealers

If you are an automotive dealer, you still can use brandify. Almost all franchise dealers have hired vendors to manage their Automotive SEO and hopefully are getting reports back about your online reputation and social engagement.

Most of the internet advertising savvy dealers also have invested in increasing their online assets with Dealer Microsites and Automotive Advertising on platforms like AAN. These strategies mostly help in off page SEO for your main website.

Currently Brandify does not account for these strategies as they are only checking for your main website. The trick here really is to use these off page strategies to improve the relevance and search authority on your main website. If this is completely achieved then Brandify can include those results automatically in their reports.

You can check your Brand by clicking on Brandify Website.

If you need help on improving your brand online and socially engage more users and for other SEO strategies contact Ananth Godavari at 743 654 9032. You can also visit Intellifusion website for more strategies and ideas.

image_thumb.png

In-Store Reputation platform for Car Dealers

Car Dealers embrace In-Store Reputation Management Platform developed by Automotive Advertising Network, that was unveiled at the recent 2012 NADA and 2012 DMSC conferences.

The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. Now AAN members have the ability to capture reviews while customers are still in the store finishing up the buying the process.

image

The in-Store review platform along with the syndication services for inventory and content is considered to have a heavy influence on Automotive ZMOT.

The AAN helps dealers dominate ZMOT by owning multiple AAN created web assets and syndicating consumer reviews so that no matter where the consumer looks, an AAN client is always top of mind and top of results pages.

About the Automotive Advertising Network

The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.

AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (Automotive SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.

Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers.  Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads.

The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.

For more information on becoming a member visit our website at http://www.automotiveadvertisingnetwork.com or give us a call at 732-450-8222

in-store-reputation-platform-for-car-dealers

In-Store Reputation platform for Car Dealers

Car Dealers embrace In-Store Reputation Management Platform developed by Automotive Advertising Network, that was unveiled at the recent 2012 NADA and 2012 DMSC conferences.

The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. Now AAN members have the ability to capture reviews while customers are still in the store finishing up the buying the process.

image

The in-Store review platform along with the syndication services for inventory and content is considered to have a heavy influence on Automotive ZMOT.

The AAN helps dealers dominate ZMOT by owning multiple AAN created web assets and syndicating consumer reviews so that no matter where the consumer looks, an AAN client is always top of mind and top of results pages.

About the Automotive Advertising Network

The AAN is the industry’s first optimized, dealer-centric network with no third-party ads, designed to promote car dealers’ inventories on national, regional, local and specialty sites.

AAN is a comprehensive digital marketing and branding platform that utilizes proven practices in Search Engine Optimization (Automotive SEO), inventory advertising, social media and content publishing to advertise and sell dealer inventory.

Using these proven SEO strategies, the AAN helps dealers establish high quality, exclusive leads for less money, translating into higher closing ratios and lower costs for the dealers.  Plus, unlike traditional third party lead collectors, the dealer’s own inventory-listing pages are free of competing ads. 

The AAN has changed the playing field for dealers who have typically had to compete with national third- party lead providers who have long had an advantage on the search engines because of their national footprint and corresponding search authority.

For more information on becoming a member visit our website at http://www.automotiveadvertisingnetwork.com or give us a call at 732-450-8222

Google Page One Assets for Automotive Dealers

Dealers who have competition and lead grabbers appearing on Google’s page one results for their name need to fight back. Its important for dealers make sure and have an excellent strategy for counter the page one situation.

As part of Automotive Advertising Strategy can signup for Automotive Advertising Network membership and can get help.

As a recent example of how it works, Infiniti of Mission Viejo needed more dedicated assets on page one for their name. AAN created a subdomain on their name off the national site cardealersale.com. Then high ranking AAN network assets are used to build valuable and authoritative content and links back to the newly created automotive microsite. Google bot immediately recognized the new site, off-site SEO content and backlinks and positioned the dealer microsite on page one for their name.

Below, you can see the power of AAN and how dealers can leverage the AAN membership.

If you are looking for a Page one strategy you can contact us and we will demonstrate how the network can help you achieve you organic SEO goals using your inventory, SEO content and the power of AAN.

image

Featured Full Page AD for Automotive Advertising Network Members

2006 Infiniti G37 Santa AnaThe pioneers at Automotive Advertising Network have released a new WordPress Posting tool specifically created for AAN members. This tool will simplify creation of posts based on the AAN Member dealers inventory and creates a full page ad for each individual car that the AAN Member Dealer has in stock. These ads can be posted on any WordPress site in the Network.

Staff at the dealership responsible for content writing need to spend at most than 5 minutes per car to post these ads on high ranking AAN network sites.

To use this tool all the content writer needs to know is the VIN# and Stock# of the vehicle and where to link it to. And that’s it, you have a full Page AD.

If you are a member of AAN you can contact Ananth Godavari to get the tool and for help on how to use it.

A screenshot of the ad is shown here and you can follow the link to see the 2006 Infiniti G37 Santa Ana CA Ad.

Add Squidoo RSS feed on www.cardealerwiki.org

Automotive Car dealers can use cardealerwiki.org to list their dealership profile and get additional links to their other sites. Adding a profile page on cardealerwiki will also help them in their POD score and Google Page one Management.

Car Dealer Wiki pages can also handle RSS feeds from external sources. By Adding Feeds to these pages will not only help in fast and easy content but also provides valuable link juice.

Dealers who use Squidoo users and are interested in publishing their Squidoo Lens in wiki can do it by simply using the RSS feed Squidoo provides.

The Squidoo RSS feed URL will look something like http://www.squidoo.com/xml/syndicate_lensmaster/squidoousername, just replace the squidoousername with your own id and you have your Squidoo RSS feed.

The RSS feed for Automotive SEO Guru, Brian Pasch is http://www.squidoo.com/xml/syndicate_lensmaster/njseo.

Once we have the Squidoo RSS feed its an easy step to put the feed in CarDealerWiki.

Go to Edit mode of the page where you want to add the Squidoo feed and use the following syntax to add Squidoo Feed.

<feed url="http://www.squidoo.com/xml/syndicate_lensmaster/njseo" entries=15>
== [{PERMALINK} {TITLE} ] ==
{DESCRIPTION}
</feed>

In the above piece of code just replace the URL to your Squidoo RSS feed URL.

For more ideas, tips and tricks on Automotive SEO, check out our sites.

Automotive SEO with New and Improved Twitter

Twitter announced significant changes to its website that I believe will help automotive dealers in Organic SEO and Google Page One Management.

By expanding twitter into multi-media social platform from being a mere text-messaging website, automotive dealers will be able to add videos and photos that can be optimized for Google Page One Management and footprint.

These new features are expected to roll out around the world in the next few days.

This is a major step for automotive dealers who use twitter, since dealers can now optimize their twitter accounts to keep consumers longer with more relevant information regarding the dealership and the cars that they sell, as well as with fixed ops marketing coupons and Ads.

The new website will feature two panes. The one on the left will feature the posts, or "tweets," from the people and businesses that users elect to follow. The right side will be devoted to pictures, video and other information contained within the tweets so users won’t have to navigate from their home pages.

Automotive dealers can now be able to add advertisement videos for car sales and coupons for services and parts and also be able to deep link their main automotive sites.