Automotive SEO

According to Google’s data, on average a car buyer visits 18 different sources before they make a decision on what car they want and where to buy. An automotive dealer marketing campaign should include strategies in which the dealer online assets appear in more places.

Dealers need to invest time, effort and money to make sure the most popular questions are answered for the prospective consumers on different sources where the consumer is likely to come across during their ZMOT process.

According to Google the most important questions are related to price (64%), vehicle performance (44%) and styling (37%). Content should be written around these topics and published in places where consumers are likely to see. Obviously the content need to be optimized for search engines to capture as many places in searches as possible.

Assuming a consumers are educated on price, performance and styling, the other thing they would look for is where to shop for their next vehicle.

Online Reviews play an important role in providing a consumer an idea of the experience they would have when they visit the dealership. If dealer’s online reputation is great, you can expect more sales.

Google place reviews play an important role in Automotive ZMOT. And dealers need to put extra effort in making sure their online reputation is excellent. The best time to obtain a review is while the consumer is still at the dealership after they purchased their vehicle. This also gives the dealer an opportunity to reconcile any potential negative reputation that they might get from a not so happy customer.

According to Google “If your business received a review that you don’t agree with, we encourage you to use business owner responses to reconcile the situation with the customer. We know a negative review can be frustrating, but we believe that engaging with a customer to address his or her concerns creates the best environment on Google Places. “

AAN (Automotive Advertising Network) has tools and technology to address and be a big part  of ZMOT influencers. With content syndication across 100% automotive websites addressing the most common consumer questions, in-store reputation management tools and, Review Syndication across 100% automotive search optimized websites, AAN provides dealers a way to influence car buyers ZMOT.

Dealers who have competition and lead grabbers appearing on Google’s page one results for their name need to fight back. Its important for dealers make sure and have an excellent strategy for counter the page one situation.

As part of Automotive Advertising Strategy can signup for Automotive Advertising Network membership and can get help.

As a recent example of how it works, Infiniti of Mission Viejo needed more dedicated assets on page one for their name. AAN created a subdomain on their name off the national site cardealersale.com. Then high ranking AAN network assets are used to build valuable and authoritative content and links back to the newly created automotive microsite. Google bot immediately recognized the new site, off-site SEO content and backlinks and positioned the dealer microsite on page one for their name.

Below, you can see the power of AAN and how dealers can leverage the AAN membership.

If you are looking for a Page one strategy you can contact us and we will demonstrate how the network can help you achieve you organic SEO goals using your inventory, SEO content and the power of AAN.

Although Search Engines are constantly changing their algorithms to better serve the consumer, the basics of SEO haven’t changed. Exact match domain URLs, Titles, Description and Keywords still play and continue to play a major role in Search Engine optimization. Maintaining high relevant content and keyword linking strategies are still important and are fundamental to Organic SEO. More than half the battle is won once these fundamentals are in place on your website. Then depending on the competitiveness in your area, your SEO Marketing efforts need to be supplemented with Microsites and PPC.

Automotive Advertising strategies used in AAN (Automotive Advertising Network) is built on the same principles outlined here.

For Search Dominance in your area for key money phrases, its imperative you use these key terms while linking. And deep linking these keywords will only make it better and faster.

Press Releases and Content publishing on several content publishing platforms like Free Press Release and the network of AAN sites is important to further achieve this dominance. For a busy dealership selling cars, its quite often very difficult to spend enough time on these Automotive Marketing and Search Dominance Strategies. To help dealers achieve this strategy, IntelliFusion has created a Content Syndication Tool to minimize the time it takes to publish content not only on AAN sites but also other blogging platforms like WordPress, Blogger, etc. We are continually developing new tools to further content syndication on most of the free platforms.

If you are member of AAN, you can schedule some time with Ananth Godavari for a quick demo and training on the tool. If you are not a member of AAN then perhaps its time to have a chat on what AAN can deliver for your dealership.

Here is what some dealers have to say about this new content syndication dashboard designed and created by Ananth Godavari and Automotive Advertising Company.

Gary Sanders from Stevinson Auto: The new www.dealersyndicator.com will save Internet Managers time and allows more post on more sites. Before the new member tool, I was manually adding VDP post to three sites. I could see the search results in Google, but was short on time to do our entire inventory. I am excited to use this tool. Once again Ananth, Brian and the PCG team is helping get our inventory more exposure.

Joey Abna from Peltier:  Ananth,

I just wanted to take a moment to let you know how excited I am to have the new features that the Dealer Syndicator delivers to my business. I will be trained on the new tools tomorrow but I couldn’t wait to play around. I created a blog post for one of our WordPress blogs in less than five minutes the first time I used the tool. It was so easy to just click through the options copy the code and paste into my wordpress site.

These new tools will allow me to build even more content with optimized anchor text in much less time than ever before. I can’t wait to use the rest of the tools.

If you want to take your Automotive Advertising to the next step contact us and we strategize your marketing efforts.