Google Testing Email Lead Generation using Paid Search Ads

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Yesterday when I was looking to buy US zip codes and Canada Provinces, I came across this ad in the Google’s Paid section that interestingly captures email addresses to get updates from this vendor.

Just type in “Data Depot” and you will see what I am seeing.

Here is another example, type 800 pet meds

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The Privacy links opens a popup that says “When you submit this form, your email address will be sent to the advertiser.”

It appears Google is testing another way of lead generation. This new paid search ad format, when completely integrated, not only generates leads for Dealers but also from only those who are interested in your services.

When this is all in place potential usages of this is everywhere, Quick Quotes on Model Ads, Lease Offers, Service Coupons and more..