Lexus is making sure that all public directories or social media sites that have a website URL are all directed to Lexus approved domain. Lexus dealers have been getting mandates from OEM to comply.
If you are a Lexus dealer and have already gotten a letter form the OEM, you know the drill. For others, make sure you check all your business listings and social media assets and change accordingly.
At AAN and IntelliFusion we have been using the Word Luxury instead of Lexus to comply with this rule for the dealers. Though the URL is not as relevant as an Automotive SEO company would like it to be, with the help of right content that is compliant, the Lexus Dealers’ assets will still continue to ran and maintain if not improve their Automotive SEO.