There is a new social media site called pinterest.com that recently has gained a lot of popularity among social media sites. According to a recent study conducted by Cambridge, pinterest is driving more traffic to your main business website. In some cases dealers have seen an increase of over 400% traffic generated from pinterest.
Pinterest is a social media site just like facebook where you can load or Pin Images, like, follow and share. Obviously a strategy is needed for businesses to use pinterest. If you simply add images you would not see any difference in the traffic patterns, but if you add your business images along with not so selling type of content you are likely to get more traffic to your main websites.
I believe, as part of Automotive SEO strategy car dealers should load model pages and link them back to the landing pages on their main website.
According to Google, consumers visit 18.2 different sources before they make a buying decision and if optimized correctly, pinterest can be one of those 18.2 sources to influence Automotive ZMOT.
Automotive Advertising Network, with its strong offsite SEO strategy has started to use pinterest for car dealers as part of generating more traffic to the dealers main website.
AAN also helps dealers to collect reviews from happy customers while they are still in the dealership after they buy a new or used vehicle or service their car.
Along with pinterest AAN will be generating more traffic to dealers main website.
If you already are an AAN member please see your account manager and see how you can leverage the new social media wave with Pinterest.
Contact AAN to become a member and leverage strong Automotive SEO strategies for a low monthly price.